Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6DCCFA
RGB
109, 204, 250
HSL
200, 93%, 70%
HSB
200, 56%, 98%
CMYK
56, 18, 0, 2
LAB
78, -20, -32
LCH
78, 37, 238
OKLCH
0.80, 0.11, 231
XYZ
45, 53, 98
LUV
78, -40, -48
HWB
200, 43%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.