Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6DD2FE
RGB
109, 210, 254
HSL
198, 99%, 71%
HSB
198, 57%, 100%
CMYK
57, 17, 0, 0
LAB
79, -21, -31
LCH
79, 38, 235
OKLCH
0.82, 0.11, 229
XYZ
47, 56, 102
LUV
79, -42, -46
HWB
198, 43%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.