Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
6E2187
RGB
110, 33, 135
HSL
285, 61%, 33%
HSB
285, 76%, 53%
CMYK
19, 76, 0, 47
LAB
29, 45, -41
LCH
29, 61, 318
OKLCH
0.42, 0.17, 316
XYZ
11, 6, 24
LUV
29, 24, -58
HWB
285, 13%, 47%
Pantone
2602 C
Harmonies
Shades & tints
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