Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
6E486F
RGB
110, 72, 111
HSL
298, 21%, 36%
HSB
298, 35%, 44%
CMYK
1, 35, 0, 56
LAB
36, 22, -16
LCH
36, 27, 324
OKLCH
0.46, 0.08, 326
XYZ
12, 9, 16
LUV
36, 18, -24
HWB
298, 28%, 56%
Pantone
208 C
Harmonies
Shades & tints
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