Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6E89B2
RGB
110, 137, 178
HSL
216, 31%, 56%
HSB
216, 38%, 70%
CMYK
38, 23, 0, 30
LAB
56, -2, -25
LCH
56, 25, 266
OKLCH
0.63, 0.07, 259
XYZ
23, 24, 46
LUV
56, -15, -37
HWB
216, 43%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.