Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
6E8A68
RGB
110, 138, 104
HSL
109, 14%, 47%
HSB
109, 25%, 54%
CMYK
20, 0, 25, 46
LAB
55, -16, 15
LCH
55, 21, 136
OKLCH
0.60, 0.06, 140
XYZ
18, 22, 16
LUV
55, -14, 22
HWB
109, 41%, 46%
Pantone
364 C
Harmonies
Shades & tints
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