Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6E91BD
RGB
110, 145, 189
HSL
213, 37%, 59%
HSB
213, 42%, 74%
CMYK
42, 23, 0, 26
LAB
59, -4, -27
LCH
59, 27, 262
OKLCH
0.65, 0.08, 254
XYZ
26, 27, 52
LUV
59, -18, -41
HWB
213, 43%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.