Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6E95B2
RGB
110, 149, 178
HSL
206, 31%, 56%
HSB
206, 38%, 70%
CMYK
38, 16, 0, 30
LAB
60, -8, -20
LCH
60, 21, 247
OKLCH
0.65, 0.06, 241
XYZ
25, 28, 46
LUV
60, -20, -28
HWB
206, 43%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.