Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6E95BC
RGB
110, 149, 188
HSL
210, 37%, 58%
HSB
210, 41%, 74%
CMYK
41, 21, 0, 26
LAB
60, -6, -25
LCH
60, 26, 256
OKLCH
0.66, 0.07, 249
XYZ
26, 28, 52
LUV
60, -20, -37
HWB
210, 43%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.