Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6E95C2
RGB
110, 149, 194
HSL
212, 41%, 60%
HSB
212, 43%, 76%
CMYK
43, 23, 0, 24
LAB
60, -5, -28
LCH
60, 28, 260
OKLCH
0.66, 0.08, 253
XYZ
27, 29, 55
LUV
60, -20, -42
HWB
212, 43%, 24%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.