Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6E9AB2
RGB
110, 154, 178
HSL
201, 31%, 56%
HSB
201, 38%, 70%
CMYK
38, 13, 0, 30
LAB
61, -11, -18
LCH
61, 21, 238
OKLCH
0.66, 0.06, 233
XYZ
26, 30, 46
LUV
61, -22, -25
HWB
201, 43%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.