Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6E9CB0
RGB
110, 156, 176
HSL
198, 29%, 56%
HSB
198, 38%, 69%
CMYK
37, 11, 0, 31
LAB
62, -12, -16
LCH
62, 20, 232
OKLCH
0.67, 0.06, 227
XYZ
26, 30, 46
LUV
62, -22, -21
HWB
198, 43%, 31%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.