Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6EB7CB
RGB
110, 183, 203
HSL
193, 47%, 61%
HSB
193, 46%, 80%
CMYK
46, 10, 0, 20
LAB
70, -20, -18
LCH
70, 27, 222
OKLCH
0.74, 0.08, 217
XYZ
34, 41, 63
LUV
70, -33, -24
HWB
193, 43%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.