Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6EBBD4
RGB
110, 187, 212
HSL
195, 54%, 63%
HSB
195, 48%, 83%
CMYK
48, 12, 0, 17
LAB
72, -20, -20
LCH
72, 28, 226
OKLCH
0.75, 0.08, 221
XYZ
36, 44, 69
LUV
72, -34, -28
HWB
195, 43%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.