Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6EBEDD
RGB
110, 190, 221
HSL
197, 62%, 65%
HSB
197, 50%, 87%
CMYK
50, 14, 0, 13
LAB
73, -19, -24
LCH
73, 30, 231
OKLCH
0.76, 0.09, 225
XYZ
38, 45, 75
LUV
73, -35, -34
HWB
197, 43%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.