Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6EC4E6
RGB
110, 196, 230
HSL
197, 71%, 67%
HSB
197, 52%, 90%
CMYK
52, 15, 0, 10
LAB
75, -20, -25
LCH
75, 32, 232
OKLCH
0.78, 0.10, 226
XYZ
40, 49, 82
LUV
75, -37, -37
HWB
197, 43%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.