Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6ECBEE
RGB
110, 203, 238
HSL
196, 79%, 68%
HSB
196, 54%, 93%
CMYK
54, 15, 0, 7
LAB
77, -22, -26
LCH
77, 34, 231
OKLCH
0.80, 0.10, 225
XYZ
43, 52, 89
LUV
77, -40, -38
HWB
196, 43%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.