Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6ECFF3
RGB
110, 207, 243
HSL
196, 85%, 69%
HSB
196, 55%, 95%
CMYK
55, 15, 0, 5
LAB
78, -22, -27
LCH
78, 35, 231
OKLCH
0.81, 0.10, 225
XYZ
45, 54, 93
LUV
78, -41, -39
HWB
196, 43%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.