Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
6F2307
RGB
111, 35, 7
HSL
16, 88%, 23%
HSB
16, 94%, 44%
CMYK
0, 68, 94, 56
LAB
26, 33, 35
LCH
26, 48, 46
OKLCH
0.37, 0.11, 38
XYZ
7, 5, 1
LUV
26, 57, 20
HWB
16, 3%, 56%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.