Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6F8EA8
RGB
111, 142, 168
HSL
207, 25%, 55%
HSB
207, 34%, 66%
CMYK
34, 15, 0, 34
LAB
57, -6, -18
LCH
57, 19, 250
OKLCH
0.63, 0.05, 244
XYZ
23, 26, 41
LUV
57, -16, -25
HWB
207, 44%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.