Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6F93A9
RGB
111, 147, 169
HSL
203, 25%, 55%
HSB
203, 34%, 66%
CMYK
34, 13, 0, 34
LAB
59, -9, -16
LCH
59, 18, 241
OKLCH
0.64, 0.05, 235
XYZ
24, 27, 41
LUV
59, -18, -22
HWB
203, 44%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.