Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6FB3D9
RGB
111, 179, 217
HSL
202, 58%, 64%
HSB
202, 49%, 85%
CMYK
49, 18, 0, 15
LAB
70, -15, -26
LCH
70, 30, 241
OKLCH
0.74, 0.09, 234
XYZ
35, 41, 72
LUV
70, -31, -39
HWB
202, 44%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.