Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6FB7CA
RGB
111, 183, 202
HSL
193, 46%, 61%
HSB
193, 45%, 79%
CMYK
45, 9, 0, 21
LAB
70, -20, -17
LCH
70, 26, 221
OKLCH
0.74, 0.08, 217
XYZ
34, 42, 62
LUV
70, -33, -23
HWB
193, 44%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.