Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6FBCDC
RGB
111, 188, 220
HSL
198, 61%, 65%
HSB
198, 50%, 86%
CMYK
50, 15, 0, 14
LAB
72, -18, -24
LCH
72, 30, 233
OKLCH
0.76, 0.09, 227
XYZ
37, 45, 74
LUV
72, -34, -34
HWB
198, 44%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.