Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
70069A
RGB
112, 6, 154
HSL
283, 93%, 31%
HSB
283, 96%, 60%
CMYK
27, 96, 0, 40
LAB
29, 56, -54
LCH
29, 78, 316
OKLCH
0.42, 0.20, 312
XYZ
13, 6, 31
LUV
29, 23, -72
HWB
283, 2%, 40%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
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