Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
701905
RGB
112, 25, 5
HSL
11, 91%, 23%
HSB
11, 96%, 44%
CMYK
0, 78, 96, 56
LAB
25, 38, 34
LCH
25, 51, 42
OKLCH
0.36, 0.12, 34
XYZ
7, 4, 1
LUV
25, 64, 18
HWB
11, 2%, 56%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.