Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
702202
RGB
112, 34, 2
HSL
17, 96%, 22%
HSB
17, 98%, 44%
CMYK
0, 70, 98, 56
LAB
26, 34, 37
LCH
26, 50, 47
OKLCH
0.37, 0.12, 39
XYZ
7, 5, 1
LUV
26, 59, 21
HWB
17, 1%, 56%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.