Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
702A09
RGB
112, 42, 9
HSL
19, 85%, 24%
HSB
19, 92%, 44%
CMYK
0, 63, 92, 56
LAB
28, 30, 35
LCH
28, 47, 49
OKLCH
0.38, 0.11, 42
XYZ
8, 5, 1
LUV
28, 54, 22
HWB
19, 4%, 56%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.