Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
702B08
RGB
112, 43, 8
HSL
20, 87%, 24%
HSB
20, 93%, 44%
CMYK
0, 62, 93, 56
LAB
28, 30, 36
LCH
28, 47, 50
OKLCH
0.38, 0.11, 43
XYZ
8, 5, 1
LUV
28, 53, 23
HWB
20, 3%, 56%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.