Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
702F00
RGB
112, 47, 0
HSL
25, 100%, 22%
HSB
25, 100%, 44%
CMYK
0, 58, 100, 56
LAB
28, 28, 40
LCH
28, 48, 55
OKLCH
0.39, 0.11, 48
XYZ
8, 5, 1
LUV
28, 51, 25
HWB
25, 0%, 56%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.