Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
70447D
RGB
112, 68, 125
HSL
286, 30%, 38%
HSB
286, 46%, 49%
CMYK
10, 46, 0, 51
LAB
36, 27, -25
LCH
36, 37, 318
OKLCH
0.46, 0.10, 318
XYZ
12, 9, 20
LUV
36, 18, -37
HWB
286, 27%, 51%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.