Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
704DB4
RGB
112, 77, 180
HSL
260, 41%, 50%
HSB
260, 57%, 71%
CMYK
38, 57, 0, 29
LAB
41, 33, -50
LCH
41, 60, 303
OKLCH
0.51, 0.16, 296
XYZ
18, 12, 45
LUV
41, 7, -75
HWB
260, 30%, 29%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.