Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
704F7B
RGB
112, 79, 123
HSL
285, 22%, 40%
HSB
285, 36%, 48%
CMYK
9, 36, 0, 52
LAB
39, 21, -20
LCH
39, 28, 316
OKLCH
0.48, 0.08, 317
XYZ
13, 10, 20
LUV
39, 14, -30
HWB
285, 31%, 52%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.