Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
70639E
RGB
112, 99, 158
HSL
253, 23%, 50%
HSB
253, 37%, 62%
CMYK
29, 37, 0, 38
LAB
45, 16, -30
LCH
45, 34, 297
OKLCH
0.54, 0.09, 293
XYZ
17, 15, 34
LUV
45, 2, -46
HWB
253, 39%, 38%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.