Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
7070DB
RGB
112, 112, 219
HSL
240, 60%, 65%
HSB
240, 49%, 86%
CMYK
49, 49, 0, 14
LAB
51, 22, -56
LCH
51, 60, 292
OKLCH
0.60, 0.16, 280
XYZ
25, 20, 70
LUV
51, -6, -87
HWB
240, 44%, 14%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.