Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
707F65
RGB
112, 127, 101
HSL
95, 11%, 45%
HSB
95, 20%, 50%
CMYK
12, 0, 20, 50
LAB
51, -10, 12
LCH
51, 16, 128
OKLCH
0.58, 0.04, 132
XYZ
17, 20, 15
LUV
51, -7, 18
HWB
95, 40%, 50%
Pantone
364 C
Harmonies
Shades & tints
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