Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
70879F
RGB
112, 135, 159
HSL
211, 20%, 53%
HSB
211, 30%, 62%
CMYK
30, 15, 0, 38
LAB
55, -4, -16
LCH
55, 16, 255
OKLCH
0.61, 0.05, 250
XYZ
22, 23, 36
LUV
55, -13, -22
HWB
211, 44%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.