Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
70899E
RGB
112, 137, 158
HSL
207, 19%, 53%
HSB
207, 29%, 62%
CMYK
29, 13, 0, 38
LAB
56, -5, -14
LCH
56, 15, 249
OKLCH
0.62, 0.04, 244
XYZ
22, 24, 36
LUV
56, -13, -20
HWB
207, 44%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.