Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
708CB2
RGB
112, 140, 178
HSL
215, 30%, 57%
HSB
215, 37%, 70%
CMYK
37, 21, 0, 30
LAB
57, -3, -23
LCH
57, 24, 263
OKLCH
0.63, 0.07, 256
XYZ
24, 25, 46
LUV
57, -15, -35
HWB
215, 44%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.