Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
708DA9
RGB
112, 141, 169
HSL
209, 25%, 55%
HSB
209, 34%, 66%
CMYK
34, 17, 0, 34
LAB
57, -5, -18
LCH
57, 19, 254
OKLCH
0.63, 0.05, 248
XYZ
23, 25, 41
LUV
57, -15, -26
HWB
209, 44%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.