Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
708FA4
RGB
112, 143, 164
HSL
204, 22%, 54%
HSB
204, 32%, 64%
CMYK
32, 13, 0, 36
LAB
58, -7, -15
LCH
58, 17, 244
OKLCH
0.63, 0.05, 238
XYZ
23, 26, 39
LUV
58, -16, -21
HWB
204, 44%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.