Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7092BA
RGB
112, 146, 186
HSL
212, 35%, 58%
HSB
212, 40%, 73%
CMYK
40, 22, 0, 27
LAB
59, -4, -25
LCH
59, 25, 260
OKLCH
0.65, 0.07, 253
XYZ
26, 28, 50
LUV
59, -18, -37
HWB
212, 44%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.