Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
70939E
RGB
112, 147, 158
HSL
194, 19%, 53%
HSB
194, 29%, 62%
CMYK
29, 7, 0, 38
LAB
59, -11, -10
LCH
59, 15, 223
OKLCH
0.64, 0.04, 219
XYZ
23, 27, 36
LUV
59, -18, -13
HWB
194, 44%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.