Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7093AD
RGB
112, 147, 173
HSL
206, 27%, 56%
HSB
206, 35%, 68%
CMYK
35, 15, 0, 32
LAB
59, -8, -18
LCH
59, 19, 247
OKLCH
0.65, 0.06, 241
XYZ
25, 27, 44
LUV
59, -18, -25
HWB
206, 44%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.