Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7093BF
RGB
112, 147, 191
HSL
213, 38%, 59%
HSB
213, 41%, 75%
CMYK
41, 23, 0, 25
LAB
60, -4, -27
LCH
60, 27, 262
OKLCH
0.65, 0.08, 254
XYZ
27, 28, 53
LUV
60, -18, -41
HWB
213, 44%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.