Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7094A7
RGB
112, 148, 167
HSL
201, 24%, 55%
HSB
201, 33%, 65%
CMYK
33, 11, 0, 35
LAB
59, -9, -14
LCH
59, 17, 237
OKLCH
0.65, 0.05, 231
XYZ
24, 27, 41
LUV
59, -18, -20
HWB
201, 44%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.