Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7095BB
RGB
112, 149, 187
HSL
210, 36%, 59%
HSB
210, 40%, 73%
CMYK
40, 20, 0, 27
LAB
60, -6, -24
LCH
60, 25, 257
OKLCH
0.66, 0.07, 250
XYZ
26, 29, 51
LUV
60, -19, -36
HWB
210, 44%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.