Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
709AAB
RGB
112, 154, 171
HSL
197, 26%, 55%
HSB
197, 35%, 67%
CMYK
35, 10, 0, 33
LAB
61, -12, -14
LCH
61, 18, 230
OKLCH
0.66, 0.05, 225
XYZ
26, 29, 43
LUV
61, -21, -19
HWB
197, 44%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.