Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
709AB2
RGB
112, 154, 178
HSL
202, 30%, 57%
HSB
202, 37%, 70%
CMYK
37, 13, 0, 30
LAB
61, -10, -17
LCH
61, 20, 240
OKLCH
0.66, 0.06, 234
XYZ
26, 30, 46
LUV
61, -21, -24
HWB
202, 44%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.