Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
709BB1
RGB
112, 155, 177
HSL
200, 29%, 57%
HSB
200, 37%, 69%
CMYK
37, 12, 0, 31
LAB
61, -11, -16
LCH
61, 20, 236
OKLCH
0.67, 0.06, 231
XYZ
26, 30, 46
LUV
61, -21, -23
HWB
200, 44%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.